Naturally, the smart and rich do not just deposit their money in the bank, but look for more investment channels to make their wealth grow bigger and bigger like a snowball. Warren Buffett, known as the God of Stocks, should not be a stranger to you. This world-renowned investor was given the name "God of Stocks" because of his sharp and unique investment vision.

Ordinary people often marvel that the annual income of working in a public company for a year is not as much as the appreciation space of buying a suite in the north. Executives also consider this issue, in addition to leaving cash to their children, what other skills to leave huge assets to the next generation is not eye-catching, that is jewelry. The appreciation of jewelry is still very large:A Hong Kong tycoon auctioned off a pink diamond worth $130 million, which has now risen to $200 million.

Jewelry advantages.

"Hard currency" characteristics: Jewelry has "hard currency" characteristics. Many countries have nationalized their gemstone resources and made them one of the key investment projects for the development of the national economy and the storage of the national treasury. We also often see that in some blockbuster movies, big deals are made with diamonds instead of money, and in international transactions, people would rather recognize diamond jewelry than be sure of your paper money. In the banks in Europe and the United States, more than 1 carat has a large certificate of diamonds can even mortgage loans.

2, appreciation value of diamonds, gold as a rare non-renewable resources represented by jewelry has a high value retention, higher level, rare jewelry appreciation space is even greater. 2010 to 2014, colored gemstone market generally rose in price by about 20%. In terms of trends, the more rare high-end colored gemstones have more room for appreciation and will inevitably continue to be in demand in the future. For buyers who seek personalization while wanting to invest in their collections, colored gemstones are a good choice.

Permanent transmission: Although more than 3,000 kinds of minerals have been found in nature, only 230 kinds can be used as raw materials for gemstones, and the primary medium and high-end gemstones on the international jewelry market are only 20 kinds, which is less than 10%. The value of gemstones possesses beauty, rarity and durability, such as a diamond, which is permanently transmitted.

For investors, the pursuit of return is the most important aspect, and the quality of the project depends on the rate of return. In the current market, the prospects for returns in many sectors are not promising, and even the market is beginning to shrink. But today's jewelry market has shown the industry is on fire. For investors, is it profitable to open a jewelry store? This has become their first concern.

The market is huge: jewelry is one of the most popular items people like to wear and collect, because of the valuable, so sought after by people, especially today's younger generation, so jewelry has become the need of people's daily lives, China has become the world's largest jewelry franchise market for two consecutive years, according to statistics, in 2018 the jewelry industry market size has reached more than one hundred billion yuan, pearls, agates, gemstones and other classified varieties of sales growth rate of more than 8% for three consecutive years, so the jewelry franchise market needs to be great, the prospects are broad.

jewellery investment

Positioning clear: jewelry to join the increasingly fierce competition between brands, brands to join the capital is also beneficial to investors. For entrepreneurs who choose to join jewelry, it is easy to start with a low initial investment. However, because there are more types of jewelry and the needs of consumer groups, the positioning of the goods or products you choose must be accurate and must have a clear target consumer groups. Generally speaking, jewelry products can not be too much too mixed, to find a few major products to operate for a period of time, according to the market and customer feedback to find out the market demand, timely expansion of the type of business and the number of products.

Clear site selection: how to ensure that the jewelry franchise to open a flow of people? The most direct way is to choose a site must be in the flow of people and traffic flow, such as the commercial center circle, pedestrian streets, large shopping complexes, etc., if the initial investment can not reach the level of entry into the center, but also in large communities, schools, snack streets and other small stores around the opening, and then according to the market situation to sell, the most important thing is that the variety of goods must correspond to the categories of consumer groups, this must Can not be mistaken.

Perfect service: The jewelry industry has many brands, and big brands have perfect marketing chains and service mechanisms. Investors can use the resources accumulated over the years by the cooperative brand inside and outside the industry, improve the monopoly management mechanism, sound management personnel system, jewelry franchise investors do not need to expand the market themselves, the brand headquarters can be on the road of professional operation to chain development, bigger market, stronger jewelry, so that you can join the project on the brand jewelry have a broader market space and a more solid development platform, with Such development, the investor is to be able to join the jewelry industry in the surprise and harvest.

Jewelry Alliance brand headquarters support for jewelry design, so that jewelry in the design of new styles have a greater advantage, and can be timely and continuous to follow the fashion jewelry Alliance business to provide high-quality supply, thus ensuring the constant competitiveness of the Jewelry Alliance brand and the attractiveness of consumers.

Jewelry has been one of the most popular items for consumers and investors since ancient times, and there are many beautiful jewelry legends circulating around the world that show the popularity of jewelry, so the jewelry market will remain healthy.

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